MLA
Topsümer, Füsun, and Dincer Yarkin. "The Strategic Planning Process of Social Media Advertising in the Context of Integrated Marketing Communication." Handbook of Research on Effective Advertising Strategies in the Social Media Age, edited by Nurdan Öncel Taşkıran and Recep Yılmaz, IGI Global, 2015, pp. 148-159. https://doi.org/10.4018/978-1-4666-8125-5.ch008
APA
Topsümer, F. & Yarkin, D. (2015). The Strategic Planning Process of Social Media Advertising in the Context of Integrated Marketing Communication. In N. Taşkıran & R. Yılmaz (Eds.), Handbook of Research on Effective Advertising Strategies in the Social Media Age (pp. 148-159). IGI Global. https://doi.org/10.4018/978-1-4666-8125-5.ch008
Chicago
Topsümer, Füsun, and Dincer Yarkin. "The Strategic Planning Process of Social Media Advertising in the Context of Integrated Marketing Communication." In Handbook of Research on Effective Advertising Strategies in the Social Media Age, edited by Nurdan Öncel Taşkıran and Recep Yılmaz, 148-159. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8125-5.ch008
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