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Constraints and Perspectives on Traditional Products Market in Romania

Constraints and Perspectives on Traditional Products Market in Romania

Maria Magdalena Turek-Rahoveanu, Adrian Turek-Rahoveanu, Gheorghe Adrian Zugravu
Copyright: © 2015 |Pages: 15
ISBN13: 9781466682191|ISBN10: 1466682191|EISBN13: 9781466682207
DOI: 10.4018/978-1-4666-8219-1.ch005
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MLA

Turek-Rahoveanu, Maria Magdalena, et al. "Constraints and Perspectives on Traditional Products Market in Romania." Green Economic Structures in Modern Business and Society, edited by Andrei Jean-Vasile, et al., IGI Global, 2015, pp. 87-101. https://doi.org/10.4018/978-1-4666-8219-1.ch005

APA

Turek-Rahoveanu, M. M., Turek-Rahoveanu, A., & Zugravu, G. A. (2015). Constraints and Perspectives on Traditional Products Market in Romania. In A. Jean-Vasile, I. Andreea, & T. Adrian (Eds.), Green Economic Structures in Modern Business and Society (pp. 87-101). IGI Global. https://doi.org/10.4018/978-1-4666-8219-1.ch005

Chicago

Turek-Rahoveanu, Maria Magdalena, Adrian Turek-Rahoveanu, and Gheorghe Adrian Zugravu. "Constraints and Perspectives on Traditional Products Market in Romania." In Green Economic Structures in Modern Business and Society, edited by Andrei Jean-Vasile, Ion Raluca Andreea, and Turek Rahoveanu Adrian, 87-101. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8219-1.ch005

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Abstract

In Romania, there is a limited range of traditional foods recognized at the European level, due to low productivity at the farm and processing sector and the diversification and marketing activities. During 2005-2013, Romania was “flooded” with over 4000 “traditional” products produced by ancient recipe with natural ingredients, with the largest share representing a dairy products (1360), followed by meat products (1059). It is known that through cooperation, traditional producers can obtain protection and recognition of their products on the European market, identify new ways to market a larger volume of their own products and attract new categories of consumers. This chapter develops the subject from a survey carried out in Prahova County, based on a questionnaire among traditional producers in the Local Action Group “Colinele Prahovei”. Here there was a concern for farmers for food protection, so in 2013, 26.3% of products certified to the county Prahova traditional territory belonged to LAG “Colinele Prahovei.”

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