Constraints and Perspectives on Traditional Products Market in Romania

Constraints and Perspectives on Traditional Products Market in Romania

Maria Magdalena Turek-Rahoveanu (University “Dunărea de Jos” Galati, Romania), Adrian Turek-Rahoveanu (University of Agronomic Sciences and Veterinary Medicine, Romania) and Gheorghe Adrian Zugravu (University “Dunărea de Jos” Galati, Romania)
Copyright: © 2015 |Pages: 15
DOI: 10.4018/978-1-4666-8219-1.ch005
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Abstract

In Romania, there is a limited range of traditional foods recognized at the European level, due to low productivity at the farm and processing sector and the diversification and marketing activities. During 2005-2013, Romania was “flooded” with over 4000 “traditional” products produced by ancient recipe with natural ingredients, with the largest share representing a dairy products (1360), followed by meat products (1059). It is known that through cooperation, traditional producers can obtain protection and recognition of their products on the European market, identify new ways to market a larger volume of their own products and attract new categories of consumers. This chapter develops the subject from a survey carried out in Prahova County, based on a questionnaire among traditional producers in the Local Action Group “Colinele Prahovei”. Here there was a concern for farmers for food protection, so in 2013, 26.3% of products certified to the county Prahova traditional territory belonged to LAG “Colinele Prahovei.”
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Introduction

According to Register of attestation of traditional products, in the period 2005-2013, in Romania, one traditional product is recognized and protected at Community level: “Plum jam Topoloveni” (M.A.R.D., 2014, National Rural Development Programme 2014-2020).

In 2013 two requests were submitted to the European Union from two associations of producers, their products for a Community namely: Novac afumat from Tara Bârsei and Cheese from Ibănesti (Table 1).

Table 1.
Situation registrations protected designations of origin in Romania, which were submitted to the EU in 2013
IndicationProtected Designations of OriginApplicant
ProductNovac afumat from Tara BârseiAssociation Doripesco
Commune Hălchiu, Braşov County
Cheese from IbănestiAssociation for the promotion of traditional products Gurghiului Valley Village Ibăneşti, Mures County

Source: MARD, 2013.

European experiences have shown importance of producer groups have procedures for application for registration of designations of origin and geographical indications and traditional specialties guaranteed. Thus producer group:

  • Can develop surveillance activities to protect registered names;

  • Can promote the designation of origin both national and European level;

  • Can ensure compliance with production specifications, information and promotion of the registered name;

  • Can carry out any activity that aims at increasing the efficiency of quality;

  • Can monitor products on the market position (market share, sales).

Three European Union schemes of geographical indications and traditional specialities, known as protected designation of origin (PDO), protected geographical indication (PGI), and traditional specialties guaranteed (TSG), promote and protect names of quality agricultural products and foodstuffs.

The following EU schemes encourage diverse agricultural production, protect product names from misuse and imitation and help consumers by giving them information concerning the specific character of the products (Geographical indications and traditional specialties, 2015):

  • Protected Designation of Origin (PDO): Covers agricultural products and foodstuffs which are produced, processed and prepared in a given geographical area using recognized know-how.

  • Protected Geographical Indication (PGI): Covers agricultural products and foodstuffs closely linked to the geographical area. At least one of the stages of production, processing or preparation takes place in the area.

  • Traditional Specialty Guaranteed (TSG): Highlights traditional character, either in the composition or means of production

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