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A Reflection on Wearables and Innovation in the Mobile Ecosystem: Two Possible Scenarios

A Reflection on Wearables and Innovation in the Mobile Ecosystem: Two Possible Scenarios

Andreu Castellet
Copyright: © 2016 |Pages: 29
ISBN13: 9781466688384|ISBN10: 1466688386|EISBN13: 9781466688391
DOI: 10.4018/978-1-4666-8838-4.ch004
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MLA

Castellet, Andreu. "A Reflection on Wearables and Innovation in the Mobile Ecosystem: Two Possible Scenarios." Emerging Perspectives on the Mobile Content Evolution, edited by Juan Miguel Aguado, et al., IGI Global, 2016, pp. 58-86. https://doi.org/10.4018/978-1-4666-8838-4.ch004

APA

Castellet, A. (2016). A Reflection on Wearables and Innovation in the Mobile Ecosystem: Two Possible Scenarios. In J. Aguado, C. Feijóo, & I. Martínez (Eds.), Emerging Perspectives on the Mobile Content Evolution (pp. 58-86). IGI Global. https://doi.org/10.4018/978-1-4666-8838-4.ch004

Chicago

Castellet, Andreu. "A Reflection on Wearables and Innovation in the Mobile Ecosystem: Two Possible Scenarios." In Emerging Perspectives on the Mobile Content Evolution, edited by Juan Miguel Aguado, Claudio Feijóo, and Inmaculada J. Martínez, 58-86. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-8838-4.ch004

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Abstract

This chapter explores the innovation landscape for the mobile content ecosystem building upon the hypothesis of the disruption potential of wearables. Google Glass is taken as the paradigm, as it offers direct access to network, becoming an eventual alternative to the smartphone. Equipment manufacturers lost traction as innovators right after the arrival of the iPhone in 2007, which brought a key innovation to the ecosystem. Observing the strategies of the different players operating in the supply side, two innovation scenarios are proposed for the debate: a sustaining-innovation based scenario, and a disruptive-innovation one. The main findings admit a clear disruption potential in wearables, mostly focused on the power of glasses as a driver to create a new wave of content, oriented towards augmented-reality features. However, it is still uncertain if these new devices can trigger a new era of innovation expanding its effects towards the whole ecosystem.

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