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Agent-Based Negotiation in E-Marketing

Agent-Based Negotiation in E-Marketing

V. K. Murthy, E. V. Krishnamurthy
Copyright: © 2005 |Pages: 5
ISBN13: 9781591405535|ISBN10: 159140553X|EISBN13: 9781591407942
DOI: 10.4018/978-1-59140-553-5.ch017
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MLA

Murthy, V. K., and E. V. Krishnamurthy. "Agent-Based Negotiation in E-Marketing." Encyclopedia of Information Science and Technology, First Edition, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2005, pp. 88-92. https://doi.org/10.4018/978-1-59140-553-5.ch017

APA

Murthy, V. K. & Krishnamurthy, E. V. (2005). Agent-Based Negotiation in E-Marketing. In M. Khosrow-Pour, D.B.A. (Ed.), Encyclopedia of Information Science and Technology, First Edition (pp. 88-92). IGI Global. https://doi.org/10.4018/978-1-59140-553-5.ch017

Chicago

Murthy, V. K., and E. V. Krishnamurthy. "Agent-Based Negotiation in E-Marketing." In Encyclopedia of Information Science and Technology, First Edition, edited by Mehdi Khosrow-Pour, D.B.A., 88-92. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-553-5.ch017

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Abstract

This article describes in brief the design of agent-based negotiation system in e-marketing. Such a negotiation scheme requires the construction of a suitable set of rules, called protocol, among the participating agents. The construction of the protocol is carried out in two stages: first expressing a program into an object-based rule system and then converting the rule applications into a set of agent-based transactions on a database of active objects represented using high-level data structures.

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