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A Not Quite Bountiful Thanksgiving at BizE

A Not Quite Bountiful Thanksgiving at BizE

Janis L. Gogan, Arnold Kamis
Copyright: © 2007 |Volume: 3 |Issue: 1 |Pages: 23
ISSN: 1548-0623|EISSN: 1548-0615|ISSN: 1548-0623|EISBN13: 9781615201815|DOI: 10.4018/jcec.2007010104
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MLA

Gogan, Janis L., and Arnold Kamis. "A Not Quite Bountiful Thanksgiving at BizE." IJCEC vol.3, no.1 2007: pp.71-93. http://doi.org/10.4018/jcec.2007010104

APA

Gogan, J. L. & Kamis, A. (2007). A Not Quite Bountiful Thanksgiving at BizE. International Journal of Cases on Electronic Commerce (IJCEC), 3(1), 71-93. http://doi.org/10.4018/jcec.2007010104

Chicago

Gogan, Janis L., and Arnold Kamis. "A Not Quite Bountiful Thanksgiving at BizE," International Journal of Cases on Electronic Commerce (IJCEC) 3, no.1: 71-93. http://doi.org/10.4018/jcec.2007010104

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Abstract

The case examines the strategic positioning of BizE (disguised) an eCommerce start-up that serves small online businesses via an Internet portal. During an economic downturn BizE encounters difficulties with its new private-label strategy. With cash running dangerously low, executives reassess the new strategy and consider what they can do to ensure the company’s survival.

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