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Factors Affecting Mobile Commerce and Level of Involvement

Factors Affecting Mobile Commerce and Level of Involvement

F. Yim, A. Tse, K. Wong
Copyright: © 2007 |Pages: 8
ISBN13: 9781599040028|ISBN10: 1599040026|EISBN13: 9781599040035
DOI: 10.4018/978-1-59904-002-8.ch048
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MLA

Yim, F., et al. "Factors Affecting Mobile Commerce and Level of Involvement." Encyclopedia of Mobile Computing and Commerce, edited by David Taniar, IGI Global, 2007, pp. 283-290. https://doi.org/10.4018/978-1-59904-002-8.ch048

APA

Yim, F., Tse, A., & Wong, K. (2007). Factors Affecting Mobile Commerce and Level of Involvement. In D. Taniar (Ed.), Encyclopedia of Mobile Computing and Commerce (pp. 283-290). IGI Global. https://doi.org/10.4018/978-1-59904-002-8.ch048

Chicago

Yim, F., A. Tse, and K. Wong. "Factors Affecting Mobile Commerce and Level of Involvement." In Encyclopedia of Mobile Computing and Commerce, edited by David Taniar, 283-290. Hershey, PA: IGI Global, 2007. https://doi.org/10.4018/978-1-59904-002-8.ch048

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Abstract

In the following, we would briefly summarize what the literature says about important factors that affect online shopping, which forms the basis for us to speculate on factors that may be important for consumers shopping via their mobile phones, the latter being one kind of online shopping, which should resemble to some degree other forms of shopping on the Internet as far as important factors affecting consumer behavior is concerned. Hypotheses are then formulated, which is followed by the methodology. After presenting the results, we discussed the implications and conclusions of this study.

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