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Transmedia Storytelling Impact on Government Policy Change

Transmedia Storytelling Impact on Government Policy Change

Renira Rampazzo Gambarato, Sergei Andreevich Medvedev
Copyright: © 2017 |Pages: 21
ISBN13: 9781522518624|ISBN10: 1522518622|EISBN13: 9781522518631
DOI: 10.4018/978-1-5225-1862-4.ch003
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MLA

Gambarato, Renira Rampazzo, and Sergei Andreevich Medvedev. "Transmedia Storytelling Impact on Government Policy Change." Politics, Protest, and Empowerment in Digital Spaces, edited by Yasmin Ibrahim, IGI Global, 2017, pp. 31-51. https://doi.org/10.4018/978-1-5225-1862-4.ch003

APA

Gambarato, R. R. & Medvedev, S. A. (2017). Transmedia Storytelling Impact on Government Policy Change. In Y. Ibrahim (Ed.), Politics, Protest, and Empowerment in Digital Spaces (pp. 31-51). IGI Global. https://doi.org/10.4018/978-1-5225-1862-4.ch003

Chicago

Gambarato, Renira Rampazzo, and Sergei Andreevich Medvedev. "Transmedia Storytelling Impact on Government Policy Change." In Politics, Protest, and Empowerment in Digital Spaces, edited by Yasmin Ibrahim, 31-51. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1862-4.ch003

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Abstract

This chapter discusses the impact of transmedia campaigns aimed at achieving a certain level of government policy change. Transmedia campaigns comprise a series of coordinated activities and organized efforts designed to achieve a social, political, or commercial goal by means of multiple media platforms. The Great British Property Scandal and Food, Inc. transmedia campaigns are considered to introduce the argument that this kind of multiplatform campaigning can actually produce concrete results in the political sphere. Moreover, this chapter focuses on the in-depth analysis of the transmedia strategies of the Fish Fight campaign to demonstrate how exactly transmedia strategies collaborate to influence policy change. The research findings point to the effective role of transmedia storytelling strategies in raising awareness in the political sphere through public participation in supporting relevant issues, influencing policy change.

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