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Value Co-Creation in Education: A Case Study on Engineering Education

Value Co-Creation in Education: A Case Study on Engineering Education

V. E. Annamalai
Copyright: © 2017 |Pages: 20
ISBN13: 9781522520849|ISBN10: 1522520848|EISBN13: 9781522520856
DOI: 10.4018/978-1-5225-2084-9.ch015
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MLA

Annamalai, V. E. "Value Co-Creation in Education: A Case Study on Engineering Education." Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry, edited by Shai Rozenes and Yuval Cohen, IGI Global, 2017, pp. 305-324. https://doi.org/10.4018/978-1-5225-2084-9.ch015

APA

Annamalai, V. E. (2017). Value Co-Creation in Education: A Case Study on Engineering Education. In S. Rozenes & Y. Cohen (Eds.), Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (pp. 305-324). IGI Global. https://doi.org/10.4018/978-1-5225-2084-9.ch015

Chicago

Annamalai, V. E. "Value Co-Creation in Education: A Case Study on Engineering Education." In Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry, edited by Shai Rozenes and Yuval Cohen, 305-324. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2084-9.ch015

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Abstract

The case study presents the opportunity to co-create, faced by a new department (department of mechanical engineering) created in an already existing college of ten years standing. The mechanical department had the option of either following the procedures established by other departments or creating its own procedures. The systems existing in the college were based on treating the student as the customer. In reality, the objective of any student is to get employed, immediately after the prescribed period of study. Therefore, the employer must be the customer and the student must be the product of the system. With this mindset, all existing procedures were revisited. The student and faculty co-created several procedures to differentiate themselves to suit the needs of their employers. The case study elaborates on the needs and approaches taken to achieve this differentiated status.

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