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Privacy Risk in E-Commerce

Privacy Risk in E-Commerce

Tziporah Stern
Copyright: © 2009 |Pages: 6
ISBN13: 9781605660141|ISBN10: 1605660140|EISBN13: 9781605660158
DOI: 10.4018/978-1-60566-014-1.ch161
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MLA

Stern, Tziporah. "Privacy Risk in E-Commerce." Encyclopedia of Multimedia Technology and Networking, Second Edition, edited by Margherita Pagani, IGI Global, 2009, pp. 1188-1193. https://doi.org/10.4018/978-1-60566-014-1.ch161

APA

Stern, T. (2009). Privacy Risk in E-Commerce. In M. Pagani (Ed.), Encyclopedia of Multimedia Technology and Networking, Second Edition (pp. 1188-1193). IGI Global. https://doi.org/10.4018/978-1-60566-014-1.ch161

Chicago

Stern, Tziporah. "Privacy Risk in E-Commerce." In Encyclopedia of Multimedia Technology and Networking, Second Edition, edited by Margherita Pagani, 1188-1193. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-014-1.ch161

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Abstract

Privacy, or the right to hold information about oneself in secret (Masuda, 1979; O’Brien & Yasnof, 1999), has become increasingly important in the information society. With the rapid technological advances and the digitalization of information, retrieval of specific records is more rapid; personal information can be integrated into a number of different data files; and copying, transporting, collecting, storing, and processing large amounts of information is easier. Additionally, the advent of the World Wide Web and the fast-paced growth of the Internet have created further cause for concern. The vast amounts of digital information and the pervasiveness of the Internet facilitate new techniques for gathering information—for example, spyware, phishing, and cookies. Hence, personal information is much more vulnerable to being inappropriately used. This article outlines the importance of privacy in an e-commerce environment, the specific privacy concerns individuals may have, antecedents to these concerns, and potential remedies to quell them.

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