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QR Code Advertisements in Tourism Marketing

QR Code Advertisements in Tourism Marketing

Evrim Çeltek
Copyright: © 2017 |Pages: 21
ISBN13: 9781522523734|ISBN10: 1522523731|EISBN13: 9781522523741
DOI: 10.4018/978-1-5225-2373-4.ch015
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MLA

Çeltek, Evrim. "QR Code Advertisements in Tourism Marketing." Narrative Advertising Models and Conceptualization in the Digital Age, edited by Recep Yılmaz, IGI Global, 2017, pp. 269-289. https://doi.org/10.4018/978-1-5225-2373-4.ch015

APA

Çeltek, E. (2017). QR Code Advertisements in Tourism Marketing. In R. Yılmaz (Ed.), Narrative Advertising Models and Conceptualization in the Digital Age (pp. 269-289). IGI Global. https://doi.org/10.4018/978-1-5225-2373-4.ch015

Chicago

Çeltek, Evrim. "QR Code Advertisements in Tourism Marketing." In Narrative Advertising Models and Conceptualization in the Digital Age, edited by Recep Yılmaz, 269-289. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2373-4.ch015

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Abstract

QR (Quick Response) code scanning permits the user to get in-depth info about the scanned item. Applications used for scanning QR codes may be found on nearly all smart phone devices. Travelers who have smart phone, equipped with the proper reader software system, will simply access QR coded info (text, photo, video, web page, etc.) once it is accessible. Travelers could scan QR coded galleries, places, vineyards or monuments once they are visiting and reach the elaborated info while not handling even a travel guide. The aim of this study is to explore the QR code advertisement usage opportunities in tourism sector within the new media age.

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