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Mobile Portals

Mobile Portals

Ofir Turel, Alexander Serenko
Copyright: © 2007 |Pages: 7
ISBN13: 9781591409892|ISBN10: 1591409896|EISBN13: 9781591409908
DOI: 10.4018/978-1-59140-989-2.ch099
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MLA

Turel, Ofir, and Alexander Serenko. "Mobile Portals." Encyclopedia of Portal Technologies and Applications, edited by Arthur Tatnall, IGI Global, 2007, pp. 587-593. https://doi.org/10.4018/978-1-59140-989-2.ch099

APA

Turel, O. & Serenko, A. (2007). Mobile Portals. In A. Tatnall (Ed.), Encyclopedia of Portal Technologies and Applications (pp. 587-593). IGI Global. https://doi.org/10.4018/978-1-59140-989-2.ch099

Chicago

Turel, Ofir, and Alexander Serenko. "Mobile Portals." In Encyclopedia of Portal Technologies and Applications, edited by Arthur Tatnall, 587-593. Hershey, PA: IGI Global, 2007. https://doi.org/10.4018/978-1-59140-989-2.ch099

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Abstract

The diffusion of mobile services is one of important technological phenomena of the twenty-first century (Dholakia & Dholakia, 2003). According to the International Telecommunication Union,1 the number of mobile service users had exceeded 1.5 billion individual subscribers by early 2005. This represents around one-quarter of the world’s population. The introduction of .mobi, a new top-level domain,2 is expected to further facilitate the usage of mobile services. Because of their high penetration rates, mobile services have received cross-disciplinary academic attention (e.g., Ruhi & Turel, 2005; Serenko & Bontis, 2004; Turel, Serenko & Bontis, 2007; Turel, 2006; Turel & Serenko, 2006; Turel & Yuan, 2006; Turel et al., 2006). While the body of knowledge on mobile services in general is growing (Krogstie, Lyytinen, Opdahl, Pernici, Siau, & Smolander, 2004), there seems to be a gap in our understanding of a basic, yet important service that mobile service providers offer, namely mobile portals (m-portals).

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