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M-Commerce Market Development Scenarios in Korea: Focus on Changes and Their Mega Trends

M-Commerce Market Development Scenarios in Korea: Focus on Changes and Their Mega Trends

Seung Baek
Copyright: © 2008 |Pages: 15
ISBN13: 9781599045580|ISBN10: 1599045583|ISBN13 Softcover: 9781616926359|EISBN13: 9781599045603
DOI: 10.4018/978-1-59904-558-0.ch015
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MLA

Baek, Seung. "M-Commerce Market Development Scenarios in Korea: Focus on Changes and Their Mega Trends." Global Mobile Commerce: Strategies, Implementation and Case Studies, edited by Wayne Huang, et al., IGI Global, 2008, pp. 286-300. https://doi.org/10.4018/978-1-59904-558-0.ch015

APA

Baek, S. (2008). M-Commerce Market Development Scenarios in Korea: Focus on Changes and Their Mega Trends. In W. Huang, Y. Wang, & J. Day (Eds.), Global Mobile Commerce: Strategies, Implementation and Case Studies (pp. 286-300). IGI Global. https://doi.org/10.4018/978-1-59904-558-0.ch015

Chicago

Baek, Seung. "M-Commerce Market Development Scenarios in Korea: Focus on Changes and Their Mega Trends." In Global Mobile Commerce: Strategies, Implementation and Case Studies, edited by Wayne Huang, Yingluo Wang, and John Day, 286-300. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-558-0.ch015

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Abstract

A growth curve of m-commerce market would be alike that of the mobile voice market or broadband internet service in the past in Korea, and then m-commerce will bring the mobile operators the second revenue. Even though, the subscribers of m-commerce are continues ascent in external appearance, in effect it is have an important problem to though revenue. In this research, after defining m-commerce market, we will discover trends based on technological, social, and politic changes and the development scenarios of m-commerce market. We reviews the technological, social, and policy changes that have occurred in Korea in order to present the mega trends that could affect the m-commerce market most significantly, by finding out the inner and outer arena trends of the m-commerce market. And then, show four scenarios: (1) Gloomy market scenario, (2) Dream market scenario, (3) Market collapse scenario, and (4) Rainbow compromise scenario. We are expected that an analysis of the trend that could create an m-commerce market in Korea and a study of the development scenarios will provide some foresight to communication service providers in Korea and overseas countries in order to cope with the future m-commerce market.

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