M-Commerce Market Development Scenarios in Korea: Focus on Changes and Their Mega Trends

M-Commerce Market Development Scenarios in Korea: Focus on Changes and Their Mega Trends

Seung Baek (Hanyang University, Korea)
DOI: 10.4018/978-1-59904-558-0.ch015
OnDemand PDF Download:
$30.00
List Price: $37.50

Abstract

A growth curve of m-commerce market would be alike that of the mobile voice market or broadband internet service in the past in Korea, and then m-commerce will bring the mobile operators the second revenue. Even though, the subscribers of m-commerce are continues ascent in external appearance, in effect it is have an important problem to though revenue. In this research, after defining m-commerce market, we will discover trends based on technological, social, and politic changes and the development scenarios of m-commerce market. We reviews the technological, social, and policy changes that have occurred in Korea in order to present the mega trends that could affect the m-commerce market most significantly, by finding out the inner and outer arena trends of the m-commerce market. And then, show four scenarios: (1) Gloomy market scenario, (2) Dream market scenario, (3) Market collapse scenario, and (4) Rainbow compromise scenario. We are expected that an analysis of the trend that could create an m-commerce market in Korea and a study of the development scenarios will provide some foresight to communication service providers in Korea and overseas countries in order to cope with the future m-commerce market.

Complete Chapter List

Search this Book:
Reset