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Motivators and Inhibitors of Distance Learning Courses Adoption: The Case of Spanish Students

Motivators and Inhibitors of Distance Learning Courses Adoption: The Case of Spanish Students

Carla Ruiz Mafé, Silvia Sanz Blas, José Tronch García de los Ríos
Copyright: © 2008 |Pages: 21
ISBN13: 9781599049649|ISBN10: 1599049643|ISBN13 Softcover: 9781616926779|EISBN13: 9781599049656
DOI: 10.4018/978-1-59904-964-9.ch016
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MLA

Mafé, Carla Ruiz, et al. "Motivators and Inhibitors of Distance Learning Courses Adoption: The Case of Spanish Students." Handbook of Distance Learning for Real-Time and Asynchronous Information Technology Education, edited by Solomon Negash, et al., IGI Global, 2008, pp. 296-316. https://doi.org/10.4018/978-1-59904-964-9.ch016

APA

Mafé, C. R., Blas, S. S., & García de los Ríos, J. T. (2008). Motivators and Inhibitors of Distance Learning Courses Adoption: The Case of Spanish Students. In S. Negash, M. Whitman, A. Woszczynski, K. Hoganson, & H. Mattord (Eds.), Handbook of Distance Learning for Real-Time and Asynchronous Information Technology Education (pp. 296-316). IGI Global. https://doi.org/10.4018/978-1-59904-964-9.ch016

Chicago

Mafé, Carla Ruiz, Silvia Sanz Blas, and José Tronch García de los Ríos. "Motivators and Inhibitors of Distance Learning Courses Adoption: The Case of Spanish Students." In Handbook of Distance Learning for Real-Time and Asynchronous Information Technology Education, edited by Solomon Negash, et al., 296-316. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-964-9.ch016

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Abstract

The main aim of this chapter is to present an in-depth study of the factors influencing asynchronous distance learning courses purchase decision. We analyse the impact of relations with the Internet, distance course considerations, and perceived shopping risk on the decision to do an online training course. A convenience sample of 111 students attending classroom-taught postgraduate and management training programmes were used in March 2005 to obtain the information necessary to test in the Spanish market the conceptual model proposed by applying logistical regression. The results show that perceived course utility, lack of mistrust in the organising institution (service considerations), and satisfaction with the use of Internet when doing this type of training (relations with the medium) determine the asynchronous distance learning course purchase intention. Finally, the authors consider a set of recommendations for company managers.

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