Welcome to the InfoSci Platform
Are Millennials Ready for the Internet of Things?

Are Millennials Ready for the Internet of Things?

Belem Barbosa, Sandra Filipe, Claudia Amaral Santos, Dora Simões
Copyright: © 2019 |Pages: 22
ISBN13: 9781522557630|ISBN10: 1522557636|ISBN13 Softcover: 9781522588382|EISBN13: 9781522557647
DOI: 10.4018/978-1-5225-5763-0.ch011
Cite Chapter Cite Chapter

MLA

Barbosa, Belem, et al. "Are Millennials Ready for the Internet of Things?." Smart Marketing With the Internet of Things, edited by Dora Simões, et al., IGI Global, 2019, pp. 199-220. https://doi.org/10.4018/978-1-5225-5763-0.ch011

APA

Barbosa, B., Filipe, S., Santos, C. A., & Simões, D. (2019). Are Millennials Ready for the Internet of Things?. In D. Simões, B. Barbosa, & S. Filipe (Eds.), Smart Marketing With the Internet of Things (pp. 199-220). IGI Global. https://doi.org/10.4018/978-1-5225-5763-0.ch011

Chicago

Barbosa, Belem, et al. "Are Millennials Ready for the Internet of Things?." In Smart Marketing With the Internet of Things, edited by Dora Simões, Belem Barbosa, and Sandra Filipe, 199-220. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-5763-0.ch011

Export Reference

Mendeley
Favorite

Abstract

A lot has been said about the digital natives and their natural way of integrating the internet in their daily activities. Millennials have been considered a unique segment of consumers by researchers and practitioners alike, due to their ability and propensity to adopt and adapt new media to their daily routine. Although it is expectable that they are particularly keen on embracing IoT, extant literature is scarce on their views on the adoption of IoT to their home, work, and leisure activities. In this chapter, the authors analyze the potential of the millennial segment to IoT products and services. Results of a qualitative study with Portuguese consumers are included and provide interesting cues to marketers working with IoT offers.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.