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Designing Agent-Based Negotiation for E-Marketing

Designing Agent-Based Negotiation for E-Marketing

V. K. Murthy
Copyright: © 2008 |Pages: 14
ISBN13: 9781599049410|ISBN10: 1599049414|EISBN13: 9781599049427
DOI: 10.4018/978-1-59904-941-0.ch039
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MLA

Murthy, V. K. "Designing Agent-Based Negotiation for E-Marketing." Intelligent Information Technologies: Concepts, Methodologies, Tools, and Applications, edited by Vijayan Sugumaran, IGI Global, 2008, pp. 665-678. https://doi.org/10.4018/978-1-59904-941-0.ch039

APA

Murthy, V. K. (2008). Designing Agent-Based Negotiation for E-Marketing. In V. Sugumaran (Ed.), Intelligent Information Technologies: Concepts, Methodologies, Tools, and Applications (pp. 665-678). IGI Global. https://doi.org/10.4018/978-1-59904-941-0.ch039

Chicago

Murthy, V. K. "Designing Agent-Based Negotiation for E-Marketing." In Intelligent Information Technologies: Concepts, Methodologies, Tools, and Applications, edited by Vijayan Sugumaran, 665-678. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-941-0.ch039

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Abstract

This chapter describes how to design agent-based negotiation systems in e-marketing. Such a negotiation scheme requires the construction of a suitable set of rules, called a protocol, among the participating agents. The construction of the protocol is carried out in two stages: first expressing a program into an object-based rule system and then converting the rule applications into a set of agent-based transactions on a database of active objects represented using high-level data structures. We also describe how to detect the termination of the negotiation process based on Commission-Savings-Tally Algorithm. A simple example illustrates how a set of agents can participate in a negotiation protocol to find the shortest travel route on a map of cities represented as a directed weighted graph.

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