MLA
Murthy, V. K. "Designing Agent-Based Negotiation for E-Marketing." Intelligent Information Technologies: Concepts, Methodologies, Tools, and Applications, edited by Vijayan Sugumaran, IGI Global, 2008, pp. 665-678. https://doi.org/10.4018/978-1-59904-941-0.ch039
APA
Murthy, V. K. (2008). Designing Agent-Based Negotiation for E-Marketing. In V. Sugumaran (Ed.), Intelligent Information Technologies: Concepts, Methodologies, Tools, and Applications (pp. 665-678). IGI Global. https://doi.org/10.4018/978-1-59904-941-0.ch039
Chicago
Murthy, V. K. "Designing Agent-Based Negotiation for E-Marketing." In Intelligent Information Technologies: Concepts, Methodologies, Tools, and Applications, edited by Vijayan Sugumaran, 665-678. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-941-0.ch039
Export Reference