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Denmark: M-Commerce Experiences and Perspectives

Denmark: M-Commerce Experiences and Perspectives

Morten Rask
Copyright: © 2006 |Pages: 26
ISBN13: 9781591403159|ISBN10: 1591403154|ISBN13 Softcover: 9781591403166|EISBN13: 9781591403173
DOI: 10.4018/978-1-59140-315-9.ch004
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MLA

Rask, Morten. "Denmark: M-Commerce Experiences and Perspectives." M-Commerce: Global Experiences and Perspectives, edited by Nikhilesh Dholakia, et al., IGI Global, 2006, pp. 46-71. https://doi.org/10.4018/978-1-59140-315-9.ch004

APA

Rask, M. (2006). Denmark: M-Commerce Experiences and Perspectives. In N. Dholakia, M. Rask, & R. Dholakia (Eds.), M-Commerce: Global Experiences and Perspectives (pp. 46-71). IGI Global. https://doi.org/10.4018/978-1-59140-315-9.ch004

Chicago

Rask, Morten. "Denmark: M-Commerce Experiences and Perspectives." In M-Commerce: Global Experiences and Perspectives, edited by Nikhilesh Dholakia, Morten Rask, and Ruby Roy Dholakia, 46-71. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-315-9.ch004

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Abstract

With a CLIP-device in hand, communication is not dependent on location and time. Users can get location-specific, proactive information from m-portals, reactive SMS notifications and have an always-ready e-wallet. The Danish m-commerce market has been through some difficult times and is now ready to develop further along the CLIP dimensions. Practical and research challenges lie in terms of micro coordination, reinterpreting the meaning of distance and the tradeoffs between richness and reach.

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