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Political Consumerism and Social Networking Usage: A Case Study

Political Consumerism and Social Networking Usage: A Case Study

Ozlen Ozgen, Veysel Karani Sukuroglu, Basak Akar
Copyright: © 2021 |Pages: 21
ISBN13: 9781799832010|ISBN10: 1799832015|ISBN13 Softcover: 9781799832027|EISBN13: 9781799832034
DOI: 10.4018/978-1-7998-3201-0.ch020
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MLA

Ozgen, Ozlen, et al. "Political Consumerism and Social Networking Usage: A Case Study." Handbook of Research on New Media Applications in Public Relations and Advertising, edited by Elif Esiyok, IGI Global, 2021, pp. 334-354. https://doi.org/10.4018/978-1-7998-3201-0.ch020

APA

Ozgen, O., Sukuroglu, V. K., & Akar, B. (2021). Political Consumerism and Social Networking Usage: A Case Study. In E. Esiyok (Ed.), Handbook of Research on New Media Applications in Public Relations and Advertising (pp. 334-354). IGI Global. https://doi.org/10.4018/978-1-7998-3201-0.ch020

Chicago

Ozgen, Ozlen, Veysel Karani Sukuroglu, and Basak Akar. "Political Consumerism and Social Networking Usage: A Case Study." In Handbook of Research on New Media Applications in Public Relations and Advertising, edited by Elif Esiyok, 334-354. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-3201-0.ch020

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Abstract

The main purpose of the study is to reveal the relations between the internet and social media usage and the basic motives behind the actions and engagements of political consumers departing from the thoughts and individual experiences of scholars. Therefore, the study first draws a framework of the political consumer, political consumerism, and the effects of political consumerism. Then it investigates the link between the internet and social media use and the aforementioned concepts. In other words, the purpose of the study is to analyze the extent to which internet and social media use and increase the likelihood of engaging in political consumerism through the method of a case study. As a method of sampling, quota sampling method was chosen. The in-depth interviews were performed in a semi-structured form to maintain the coherence and details. The results of this study and similar studies are thought to be beneficial for improving the quality of life for consumers, corporations, and governments related to agenda setting and policy making.

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