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Consumer Perceptions and Attitudes Towards Mobile Marketing

Consumer Perceptions and Attitudes Towards Mobile Marketing

Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca
Copyright: © 2009 |Pages: 13
ISBN13: 9781605660547|ISBN10: 160566054X|EISBN13: 9781605660554
DOI: 10.4018/978-1-60566-054-7.ch146
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MLA

Carroll, Amy, et al. "Consumer Perceptions and Attitudes Towards Mobile Marketing." Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, IGI Global, 2009, pp. 1810-1822. https://doi.org/10.4018/978-1-60566-054-7.ch146

APA

Carroll, A., Barnes, S. J., & Scornavacca, E. (2009). Consumer Perceptions and Attitudes Towards Mobile Marketing. In D. Taniar (Ed.), Mobile Computing: Concepts, Methodologies, Tools, and Applications (pp. 1810-1822). IGI Global. https://doi.org/10.4018/978-1-60566-054-7.ch146

Chicago

Carroll, Amy, Stuart J. Barnes, and Eusebio Scornavacca. "Consumer Perceptions and Attitudes Towards Mobile Marketing." In Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, 1810-1822. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-054-7.ch146

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Abstract

Victoria University of Wellington, New Zealand; University of East Anglia, UK; Victoria University of Wellington, New Zealand

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