Consumer Perceptions and Attitudes Towards Mobile Marketing

Consumer Perceptions and Attitudes Towards Mobile Marketing

Amy Carroll (Victoria University of Wellington, New Zealand), Stuart J. Barnes (University of East Anglia, UK) and Eusebio Scornavacca (Victoria University of Wellington, New Zealand)
Copyright: © 2009 |Pages: 13
DOI: 10.4018/978-1-60566-054-7.ch146
OnDemand PDF Download:
$30.00
List Price: $37.50

Abstract

Victoria University of Wellington, New Zealand; University of East Anglia, UK; Victoria University of Wellington, New Zealand

Complete Chapter List

Search this Book:
Reset