Consumer Perceptions and Attitudes Towards Mobile Marketing

Consumer Perceptions and Attitudes Towards Mobile Marketing

Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca
Copyright: © 2009 |Pages: 13
DOI: 10.4018/978-1-60566-054-7.ch146
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Abstract

Victoria University of Wellington, New Zealand; University of East Anglia, UK; Victoria University of Wellington, New Zealand

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