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Importance-Performance Analysis of Tourism Destination Attractiveness: Technology and Other Influencing Factors

Importance-Performance Analysis of Tourism Destination Attractiveness: Technology and Other Influencing Factors

João Ferreira do Rosário, Maria de Lurdes Calisto, Ana Teresa Machado, Nuno Gustavo
Copyright: © 2022 |Pages: 24
ISBN13: 9781799883067|ISBN10: 179988306X|ISBN13 Softcover: 9781799883074|EISBN13: 9781799883081
DOI: 10.4018/978-1-7998-8306-7.ch012
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MLA

do Rosário, João Ferreira, et al. "Importance-Performance Analysis of Tourism Destination Attractiveness: Technology and Other Influencing Factors." Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality, edited by Nuno Gustavo, et al., IGI Global, 2022, pp. 231-254. https://doi.org/10.4018/978-1-7998-8306-7.ch012

APA

do Rosário, J. F., Calisto, M. D., Machado, A. T., & Gustavo, N. (2022). Importance-Performance Analysis of Tourism Destination Attractiveness: Technology and Other Influencing Factors. In N. Gustavo, J. Pronto, L. Carvalho, & M. Belo (Eds.), Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality (pp. 231-254). IGI Global. https://doi.org/10.4018/978-1-7998-8306-7.ch012

Chicago

do Rosário, João Ferreira, et al. "Importance-Performance Analysis of Tourism Destination Attractiveness: Technology and Other Influencing Factors." In Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality, edited by Nuno Gustavo, et al., 231-254. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-8306-7.ch012

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Abstract

This chapter presents an importance-performance analysis to evaluate the ability of a destination's attributes to attract tourists through tourism stakeholder perceptions. In this case, one of Europe's larger destination cities, Lisbon, was considered. It departs from the proposition that tourists are not the most knowledgeable about a destination while the evaluation of a destination's competitiveness from the supply side perspective is scarce. This stakeholder feedback approach to identifying a destination's attributes to attract tourists showed that only 7 of the 40 attributes (five of them related to accessibility and technological infrastructures as municipality responsibility) fall in the IPA grid Concentrate Here quadrant, results that are consistent with the recently received Best City Destination and Best City Break World Travel Awards. This research shows the relevance of multiple stakeholders' feedback to evaluate a city's attributes, including the feedback about the city's need to improve its technological offer through an integrated digital strategy.

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