Nuno Gustavo

Nuno Gustavo holds a PhD in Tourism, Leisure and Culture, completed in 2011 in the University of Coimbra. He is Assistant Professor at the Estoril Higher Institute for Tourism and Hotel Studies (ESHTE) since 2002, collaborating with several institutions on both international and national levels, such as Oporto Católica University, Grenoble Graduate School of Business, Eduardo Mondlane University - ESHTI, Lúrio University, Cape Verde Institute for Tourism and Hotel Studies and the University of Coimbra. His main areas of interest are focused on strategic and operations management and marketing of tourism and hospitality businesses. He has edited 2 books, published 19 book chapters and 10 articles in specialized journals, collaborating with 20 fellow researchers and receiving 4 awards. The curriculum also shows the development of several projects in the field of tourism and hospitality in Portugal, Mozambique and Cape Verde. He is also a member of the Editorial Board (Review Board Member) of the Journal of Hospitality and Tourism Management.

Publications

Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality
Nuno Gustavo, João Pronto, Luísa Carvalho, Miguel Belo. © 2022. 379 pages.
As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and...
Customer Brand Identification and Its Influence on Customer Loyalty in the Hotel Industry
Catarina Isabel Andrade Basílio, Nuno Silva Gustavo. © 2022. 16 pages.
Customer brand identification is described by the customer's perception and feeling about a brand. It brings value and meets the customer's needs. The four drivers of CBI...
Importance-Performance Analysis of Tourism Destination Attractiveness: Technology and Other Influencing Factors
João Ferreira do Rosário, Maria de Lurdes Calisto, Ana Teresa Machado, Nuno Gustavo. © 2022. 24 pages.
This chapter presents an importance-performance analysis to evaluate the ability of a destination's attributes to attract tourists through tourism stakeholder perceptions. In...
Trends in Digital Marketing Capable of Attracting Millennials: Impact of Instagrammers on Consumer Travel Behaviour
Patricia Duarte Rosa da Fonseca, Nuno Gustavo. © 2022. 30 pages.
Comprehending how the new tourist travels and how they search for information is a crucial step for all brands and marketeers. As a result, the analysis of new trends in tourism...
Trends in Digital Marketing Capable of Attracting Millennials: Impact of Instagrammers on Consumer Travel Behaviour
Patricia Duarte Rosa da Fonseca, Nuno Gustavo. © 2020. 29 pages.
Comprehending how the new tourist travels and how they search for information is a crucial step for all brands and marketeers. As a result, the analysis of new trends in tourism...
The Potential of Dark Immersive Theatre Experiences as a Tourism Product: The Case of the Lisbon Metropolitan Area
Miguel Belo, Nuno Silva Gustavo. © 2020. 20 pages.
In the light of the exponential growth of tourism activity in the city of Lisbon, which is evidenced by several indicators, we face ourselves with a scenario of concentration in...
Trends in Hospitality Marketing and Management: Facing the 21st Century Challenges
Nuno Gustavo. © 2019. 27 pages.
Faced with a contextual environment marked by a different reality from the one that leveraged tourism in the 20th century, hotel companies are confronted with the need to review...
From Tangible Heritage to Intangible Heritage: Dimensions of the Cultural Tourism
Nuno Gustavo, Fernando Completo, Fernando João Moreira, João Reis. © 2017. 27 pages.
In an increasingly competitive tourism panorama where destinations and the offer of products has increased significantly, both in quantitative and qualitative terms (OMT, 2015)...