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Analytical Impact of Digital Marketing on Smart Wearables in India

Analytical Impact of Digital Marketing on Smart Wearables in India

Devesh Bathla, Raina Ahuja, Shraddha Awasthi, Amrith Santhosh
Copyright: © 2022 |Pages: 13
ISBN13: 9781668447451|ISBN10: 1668447452|ISBN13 Softcover: 9781668447468|EISBN13: 9781668447475
DOI: 10.4018/978-1-6684-4745-1.ch010
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MLA

Bathla, Devesh, et al. "Analytical Impact of Digital Marketing on Smart Wearables in India." Institutions, Resilience, and Dynamic Capabilities of Entrepreneurial Ecosystems in Emerging Economies, edited by Shivani Inder, et al., IGI Global, 2022, pp. 158-170. https://doi.org/10.4018/978-1-6684-4745-1.ch010

APA

Bathla, D., Ahuja, R., Awasthi, S., & Santhosh, A. (2022). Analytical Impact of Digital Marketing on Smart Wearables in India. In S. Inder, A. Singh, & S. Sharma (Eds.), Institutions, Resilience, and Dynamic Capabilities of Entrepreneurial Ecosystems in Emerging Economies (pp. 158-170). IGI Global. https://doi.org/10.4018/978-1-6684-4745-1.ch010

Chicago

Bathla, Devesh, et al. "Analytical Impact of Digital Marketing on Smart Wearables in India." In Institutions, Resilience, and Dynamic Capabilities of Entrepreneurial Ecosystems in Emerging Economies, edited by Shivani Inder, Amandeep Singh, and Sandhir Sharma, 158-170. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-4745-1.ch010

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Abstract

Advancement in innovation and technology has transformed the lifestyle of individuals. Wearable innovation is an old-style case of such insight. Despite the fact that this innovation has been common for quite a while, the furor of wearable development began when the model of Google Glass was concocted. It helped clients to start thinking past this present reality. Preceding the prototype, customers were uninformed about wearable development. In the 21st century, wearable innovation has purchased new advancements which have helped wearables to take off in the mechanical market. While it is intended to study the awareness of smart wearables, it is also synthesized to identify the key perceptions about smart wearables in the study. It is further being analysed to check the influence of digital marketing in purchase decision for smart wearables with specific focus on all digital platforms.

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