Hershey, Pennsylvania
New York, New YorkBeijing, China
Analytical Impact of Digital Marketing on Smart Wearables in India

Analytical Impact of Digital Marketing on Smart Wearables in India

Devesh Bathla (Chitkara Business School, Chitkara University, India), Raina Ahuja (Kurukshetra University, India), Shraddha Awasthi (Chitkara Business School, Chitkara University, India), and Amrith Santhosh (University of Prince Edward Island, Canada)
Copyright: © 2022 |Pages: 13
DOI: 10.4018/978-1-6684-4745-1.ch010
OnDemand:
(Individual Chapters)
Available
$37.50
Current Special Offers
No Current Special Offers
TOTAL SAVINGS: $37.50

Abstract

Advancement in innovation and technology has transformed the lifestyle of individuals. Wearable innovation is an old-style case of such insight. Despite the fact that this innovation has been common for quite a while, the furor of wearable development began when the model of Google Glass was concocted. It helped clients to start thinking past this present reality. Preceding the prototype, customers were uninformed about wearable development. In the 21st century, wearable innovation has purchased new advancements which have helped wearables to take off in the mechanical market. While it is intended to study the awareness of smart wearables, it is also synthesized to identify the key perceptions about smart wearables in the study. It is further being analysed to check the influence of digital marketing in purchase decision for smart wearables with specific focus on all digital platforms.
Chapter Preview
Top

Introduction

In the 21st century, wearable innovation has purchased new advancements which has helped wearables to take off in the mechanical market. The Bluetooth headset, with the assistance of new Bluetooth innovation was introduced in the year 2002, by Nokia. The headset permitted clients to get calls without utilizing their hands. This headset accomplished extraordinary prevalence in that time and still numerous clients are utilizing it. Further in 2007, sportswear brands like Nike and technology giants like Apple group have made a wellness following unit which is utilized to follow the development of the clients. With the assistance of shoe installed tracker, clients can see the ongoing, separation secured, calories and speed expended through exercise on the Nano screen of iPod. While it is intended to study the awareness of Smart Wearables, it is also synthesized to identify the key perceptions about smart wearables in the study. It is further being analysed to check the influence of digital marketing in purchase decision for Smart wearables with specific focus on all digital platforms.

Purpose

The purpose of this paper is to analyse the impact of other influencing factors in purchase decision. A simultaneous purpose lies to evaluate if digital marketing indirectly impacts the influencing factors. Cohort of the learnings from marketing analytics theories spreading over VALS Framework, Pareto Principle etc. may be drawn with the optimised industry models leveraging machine learning techniques that propose the most appropriate offer or user interaction among a range of probable offerings.

Methodology and Design

This work builds up a feasible system alongside recommendations by incorporating the set of scholastic as well as professional written works, in the very sphere of smart wearables pertinent to Antecedents of Consumer Buying behaviour towards Smart Wearables.

Complete Chapter List

Search this Book:
Reset