MLA
Matosas-López, Luis, and Roberto Baelo Alvarez. "Approach to Social Media Marketing Strategies in Different World Regions: A Descriptive Study." Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, IGI Global, 2022, pp. 927-951. https://doi.org/10.4018/978-1-6684-6287-4.ch051
APA
Matosas-López, L. & Baelo Alvarez, R. (2022). Approach to Social Media Marketing Strategies in Different World Regions: A Descriptive Study. In I. Management Association (Ed.), Research Anthology on Social Media Advertising and Building Consumer Relationships (pp. 927-951). IGI Global. https://doi.org/10.4018/978-1-6684-6287-4.ch051
Chicago
Matosas-López, Luis, and Roberto Baelo Alvarez. "Approach to Social Media Marketing Strategies in Different World Regions: A Descriptive Study." In Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, 927-951. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-6287-4.ch051
Export Reference