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About Us

Luis Matosas-López

Luis Matosas-López is an Associate Professor at Rey Juan Carlos University. He holds a PhD in Economics (Extraordinary PhD Award), Master in Marketing, Bachelor Degree in Marketing, and Bachelor Degree in Business Administration from Rey Juan Carlos University. The quality of his teaching has been acknowledged with three positive evaluations of the DOCENTIA program (periods 2014-16, 2017-19, and 2020-22 respectively). In the teaching ground it is also worth mentioning the development of several innovation projects, framed within initiatives of the European Higher Education Area (EHEA), which were developed with public funding. Regarding his research, his work focuses on the managerial implications of the use of technology and the analysis of organizational behavior in the management of public and private organizations. On these topics, Luis Matosas-López has made more than 30 publications of significance, participating also in more than 40 international congresses.

Publications

Proposal of a Structural Model to Analyze the Impact of Brand Trust on Consumer Adoption and Behavior With Chatbots

In the context of management and marketing strategies, one of the applications where chatbots offer important advantages is in customer service tasks. This chapter postulates a...

Approach to Social Media Marketing Strategies in Different World Regions: A Descriptive Study

The present study, using a sample of university organizations from different world regions, aims to provide an overview of social media marketing strategies used in different...

Quality Systems for a Responsible Management in the University: Measuring the Performance of Teaching Staff

Literature on university quality systems and teaching performance measurement addresses only tangentially the neutrality of measurement instruments in relation to the different...

Approach to Social Media Marketing Strategies in Different World Regions: A Descriptive Study

The present study, using a sample of university organizations from different world regions, aims to provide an overview of social media marketing strategies used in different...