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Knowledge-Sharing Culture and Employee-Based Brand Equity

Knowledge-Sharing Culture and Employee-Based Brand Equity

Mohsin Bashir, M Khurrum S. Bhutta, Saman Goher Shahi
Copyright: © 2022 |Pages: 19
ISBN13: 9781668436219|ISBN10: 1668436213|ISBN13 Softcover: 9781668436226|EISBN13: 9781668436233
DOI: 10.4018/978-1-6684-3621-9.ch009
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MLA

Bashir, Mohsin, et al. "Knowledge-Sharing Culture and Employee-Based Brand Equity." Antecedents and Outcomes of Employee-Based Brand Equity, edited by Muhammad Waseem Bari, et al., IGI Global, 2022, pp. 119-137. https://doi.org/10.4018/978-1-6684-3621-9.ch009

APA

Bashir, M., Bhutta, M. K., & Shahi, S. G. (2022). Knowledge-Sharing Culture and Employee-Based Brand Equity. In M. Bari, M. Abrar, & E. Alaverdov (Eds.), Antecedents and Outcomes of Employee-Based Brand Equity (pp. 119-137). IGI Global. https://doi.org/10.4018/978-1-6684-3621-9.ch009

Chicago

Bashir, Mohsin, M Khurrum S. Bhutta, and Saman Goher Shahi. "Knowledge-Sharing Culture and Employee-Based Brand Equity." In Antecedents and Outcomes of Employee-Based Brand Equity, edited by Muhammad Waseem Bari, Muhammad Abrar, and Emilia Alaverdov, 119-137. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-3621-9.ch009

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Abstract

in this chapter, the knowledge-sharing culture and employee-based brand equity have been discussed. It's an organizational culture that promotes and allows employees to freely share their expertise, thoughts, and experiences. There are several advantages to fostering a knowledge-sharing culture in your organization. It's also worth mentioning that, while information sharing appears to be straightforward, there's a lot more to it than meets the eye. You should be aware that developing a knowledge-sharing culture in your company comes with several hurdles. It must be able to overcome these obstacles in order to design an effective one. EBBE is less concerned with the establishment of a brand identity, which is something that corporations do as a matter of course in their quest of competitive advantage. Rather, EBBE involves the translation of the brand identity in a form that is relevant to the employee in the context of their tasks and responsibilities, which may be described as the differential influence that brand knowledge has on an employee's attitude to their work environment.

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