Knowledge-Sharing Culture and Employee-Based Brand Equity

Learning Objectives

After studying this chapter, you would be able to:

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  Describe knowledge sharing culture and characteristics.

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  Ways to develop Knowledge sharing culture.

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  Highlight advantages and challenges of knowledge sharing culture.

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  What is brand equity based on employees?

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  Internal employee brand management.

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  Employee brand knowledge effects

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  Benefits of employees-based brand equity to.

An organization’s learning and developing strategy is a make-or-break for business. It’s not only time-consuming process but also a kind of expensive. In order to get more productivity knowledge should be shared and the transfer of learning should be appreciated. Knowledge already exists within organization especially in your leaders, well performer employees as well as experts who can share their know-how regarding business. In modern era where the turnover of staff is high, knowledge sharing has become a difference between hanging on survival and thriving. It is because knowledge can fall through the cracks when staff moves on. New staff have to relearn before they start official work. The training of each aspect is not only hard to provide but impossible to arrange for each point. Employees should share knowledge and their learning with each other in order to be more productive team and well-performers. In order to get more productivity, empowered employees and building strong connected community knowledge sharing culture is non-optional. If you are noy devoting to sharing learning as well as knowledge regarding business, unfortunately you are losing efficiency.

Knowledge Sharing Culture

Knowledge sharing culture is the part of internal knowledge management where employees are enabling as well as empower to share their knowledge, skills abilities and the lessons they have learnt. The culture influences the open space communication where the barrier regarding hierarchy of organization doesn’t exist and employees can have open communication regarding learning and promote knowledge market. Effective knowledge sharing can happen where the alignment of organizational goals and open space communication toward cultural and technical infrastructure is good. It let organizations use the experts which are already in-house for employee’s development and support (Gurteen, 1999).

Lindblom & Tikkanen, (2010) has defined knowledge sharing culture as “a conscious strategy of getting the right knowledge to the right people at the right time and helping people share and put information into action in ways that will improve organizational competitiveness.”

Knowledge sharing culture promotes the horizontal communication -from employees to employees- vertical communication – from CEO to workers- as well. It enhance the spirit of sharing knowledge, skills, experience and learning which opens the new gates toward success. For example the Xerox have introduced the culture of sharing and motivates the employees to so. This company was the one of the first who highlight the importance of knowledge sharing culture as well (Powers, 1999).

Knowledge sharing culture can be develop within organization by adopting following steps.