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Cross-Cultural Communication in the Digital Business Environment

Cross-Cultural Communication in the Digital Business Environment

Chandra Sekhar Patro
Copyright: © 2022 |Pages: 20
ISBN13: 9781668446102|ISBN10: 1668446103|ISBN13 Softcover: 9781668446119|EISBN13: 9781668446126
DOI: 10.4018/978-1-6684-4610-2.ch006
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MLA

Patro, Chandra Sekhar. "Cross-Cultural Communication in the Digital Business Environment." Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change, edited by Patricia Ordóñez de Pablos, IGI Global, 2022, pp. 121-140. https://doi.org/10.4018/978-1-6684-4610-2.ch006

APA

Patro, C. S. (2022). Cross-Cultural Communication in the Digital Business Environment. In P. Ordóñez de Pablos (Ed.), Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change (pp. 121-140). IGI Global. https://doi.org/10.4018/978-1-6684-4610-2.ch006

Chicago

Patro, Chandra Sekhar. "Cross-Cultural Communication in the Digital Business Environment." In Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change, edited by Patricia Ordóñez de Pablos, 121-140. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-4610-2.ch006

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Abstract

In the digital era, cross-cultural communication in the business environment has become more widespread than ever before. Many organizations have spread their business units overseas not only to strengthen their financial status but also to establish a strong business network worldwide. Cultural awareness shapes the behaviour of business organizations in cross-culturally reflected international markets. Therefore, understanding cultural differences is one of the significant skills for organizations to develop to have a competitive advantage in international business. Digital technologies are changing the business environments through which they interact with their clients. The chapter articulates the changing business environment and the need for cross-cultural communication in the digital environment. The influence of globalization on cross-cultural communication, adoption of various communicative strategies, cultural impacts, issues faced by global managers, overcoming barriers to cultural adaptations, and key areas influencing adoption of digital communication are assessed.

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