MLA
Yu, Poshan, et al. "Does Brand Equity Matter?: How Chinese Tourists View Wine Brand Equity When Making Wine Tourism Decisions – A Case Study of European Wine Tourism From the Perspective of the Chinese Market." Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition, edited by Hakan Sezerel and Bryan Christiansen, IGI Global, 2023, pp. 298-343. https://doi.org/10.4018/978-1-6684-4645-4.ch015
APA
Yu, P., Wang, Y., & Hanes, E. (2023). Does Brand Equity Matter?: How Chinese Tourists View Wine Brand Equity When Making Wine Tourism Decisions – A Case Study of European Wine Tourism From the Perspective of the Chinese Market. In H. Sezerel & B. Christiansen (Eds.), Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition (pp. 298-343). IGI Global. https://doi.org/10.4018/978-1-6684-4645-4.ch015
Chicago
Yu, Poshan, YuHan Wang, and Emanuela Hanes. "Does Brand Equity Matter?: How Chinese Tourists View Wine Brand Equity When Making Wine Tourism Decisions – A Case Study of European Wine Tourism From the Perspective of the Chinese Market." In Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition, edited by Hakan Sezerel and Bryan Christiansen, 298-343. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-4645-4.ch015
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