MLA
Yu, Poshan, et al. "How to Improve the Brand Equity of the Beauty Industry Through Effective E-Commerce Live Streaming Strategies: A Case Study of Douyin Live Broadcasting in China." Strengthening SME Performance Through Social Media Adoption and Usage, edited by Sikandar Ali Qalati, et al., IGI Global, 2023, pp. 73-95. https://doi.org/10.4018/978-1-6684-5770-2.ch004
APA
Yu, P., Pan, Y., & Bobik, M. (2023). How to Improve the Brand Equity of the Beauty Industry Through Effective E-Commerce Live Streaming Strategies: A Case Study of Douyin Live Broadcasting in China. In S. Qalati, D. Ostic, & R. Bansal (Eds.), Strengthening SME Performance Through Social Media Adoption and Usage (pp. 73-95). IGI Global. https://doi.org/10.4018/978-1-6684-5770-2.ch004
Chicago
Yu, Poshan, Yue Pan, and Melanie Bobik. "How to Improve the Brand Equity of the Beauty Industry Through Effective E-Commerce Live Streaming Strategies: A Case Study of Douyin Live Broadcasting in China." In Strengthening SME Performance Through Social Media Adoption and Usage, edited by Sikandar Ali Qalati, Dragana Ostic, and Rohit Bansal, 73-95. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-5770-2.ch004
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