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The Impact of Artificial Intelligence on Search Engine: Super Intelligence in Artificial Intelligence (AI)

The Impact of Artificial Intelligence on Search Engine: Super Intelligence in Artificial Intelligence (AI)

Jana Saab
Copyright: © 2023 |Pages: 20
ISBN13: 9781668469378|ISBN10: 1668469375|ISBN13 Softcover: 9781668469385|EISBN13: 9781668469392
DOI: 10.4018/978-1-6684-6937-8.ch007
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MLA

Saab, Jana. "The Impact of Artificial Intelligence on Search Engine: Super Intelligence in Artificial Intelligence (AI)." Handbook of Research on AI Methods and Applications in Computer Engineering, edited by Sanaa Kaddoura, IGI Global, 2023, pp. 141-160. https://doi.org/10.4018/978-1-6684-6937-8.ch007

APA

Saab, J. (2023). The Impact of Artificial Intelligence on Search Engine: Super Intelligence in Artificial Intelligence (AI). In S. Kaddoura (Ed.), Handbook of Research on AI Methods and Applications in Computer Engineering (pp. 141-160). IGI Global. https://doi.org/10.4018/978-1-6684-6937-8.ch007

Chicago

Saab, Jana. "The Impact of Artificial Intelligence on Search Engine: Super Intelligence in Artificial Intelligence (AI)." In Handbook of Research on AI Methods and Applications in Computer Engineering, edited by Sanaa Kaddoura, 141-160. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-6937-8.ch007

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Abstract

In an aim to improve search engine results, AI interferes to boost it. Thus, this chapter investigates the impact of artificial intelligence on search engine. It includes the most advanced techniques of artificial intelligence that improve search engine optimization (SEO) rankings. In order not to fall in the hassle of having no ranking for your website, artificial intelligence can uplift a website position in the search engine. It is important to state that the growth of SEO has an integral role in digital marketing through AI. Moreover, the obtained results in research studies approve that the integration of artificial intelligence is vital for the progress of search engines.

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