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Green Cosmetics: Determinants of Purchase Intention

Green Cosmetics: Determinants of Purchase Intention

Ana Catarina Rodrigues, Paulo Botelho Pires, Catarina Delgado, José Duarte Santos
Copyright: © 2023 |Pages: 27
ISBN13: 9781668486818|ISBN10: 1668486814|ISBN13 Softcover: 9781668486825|EISBN13: 9781668486832
DOI: 10.4018/978-1-6684-8681-8.ch003
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MLA

Rodrigues, Ana Catarina, et al. "Green Cosmetics: Determinants of Purchase Intention." Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing, edited by Iza Gigauri, et al., IGI Global, 2023, pp. 41-67. https://doi.org/10.4018/978-1-6684-8681-8.ch003

APA

Rodrigues, A. C., Pires, P. B., Delgado, C., & Santos, J. D. (2023). Green Cosmetics: Determinants of Purchase Intention. In I. Gigauri, M. Palazzo, & M. Ferri (Eds.), Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing (pp. 41-67). IGI Global. https://doi.org/10.4018/978-1-6684-8681-8.ch003

Chicago

Rodrigues, Ana Catarina, et al. "Green Cosmetics: Determinants of Purchase Intention." In Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing, edited by Iza Gigauri, Maria Palazzo, and Maria Antonella Ferri, 41-67. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-8681-8.ch003

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Abstract

This study examined the determinants of purchase intention of green cosmetics, and eight semi-structured interviews were performed to identify them. The determinants identified were environmental awareness, lifestyle, willingness to pay, ethical issues and social and economic justice, cosmetic quality, concern with health, certification labels, trust in the brand, and advertising. Environmental awareness, lifestyle, willingness to pay, quality issues, ethics, and social and economic justice, as well as quality expectations, health concerns, and product knowledge, are the most significant determinants in the intention to purchase green cosmetics. Determinants such as certification labels, brand trust, and advertising are less significant. The research is relevant for the cosmetics industry and its brands to adapt their strategy and product offering to meet consumers' needs and increase the consumption of green cosmetics and can also serve as a basis for the development of new quantitative studies on the purchase intention of green cosmetics.

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