MLA
Lara-Guillén, Jorge, et al. "Reverse Logistics and Marketing as Tools for Sustainability." Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future, edited by Reason Masengu, et al., IGI Global, 2023, pp. 17-51. https://doi.org/10.4018/979-8-3693-0019-0.ch002
APA
Lara-Guillén, J., Jiménez-Zarco, A. I., & Méndez-Aparicio, M. D. (2023). Reverse Logistics and Marketing as Tools for Sustainability. In R. Masengu, S. Bigirimana, O. Chiwaridzo, R. Bensson, & C. Blossom (Eds.), Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future (pp. 17-51). IGI Global. https://doi.org/10.4018/979-8-3693-0019-0.ch002
Chicago
Lara-Guillén, Jorge, Ana Isabel Jiménez-Zarco, and M. Dolores Méndez-Aparicio. "Reverse Logistics and Marketing as Tools for Sustainability." In Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future, edited by Reason Masengu, et al., 17-51. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/979-8-3693-0019-0.ch002
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