M. Dolores Méndez-Aparicio

M. Dolores Méndez-Aparicio is a Doctor in Legal, Economic and Social Sciences (University of Burgos, Spain). Certification in Customer Experience by the Association for the Development of Customer Experience, DEC and regular collaborator of the same. Master in Information and Knowledge Society (UOC, Barcelona, Spain). Degree in Advertising and Public Relations (UOC, Barcelona, Spain). Management Computer Engineering (Polytechnic University of Madrid, Spain). Head of Applications at Mutua Madrileña (Spain). Line of research in marketing 5.0, he has published in various congresses, magazines, reports and blogs. Her latest publications in 2021 have been in FRONTIERS IN PSYCHOLOGY, IGI GLOBAL, NOVA SCIENCE PUBLISHER, SPRINGER OIKONOMICS and EMPRESA and HUMANISMO Magazine, to 2023. As a regular contributor to the Association for the Development of Customer Experience (DEC), she has participated in the definition of the Employee Wave methodology and in various annual reports presented to the Association since 2019. Regular reviewer of publications in ACEDE, AEMARK, FRONTIERS and others.

Publications

Marketing as a Tool to Bridge the Gap Between Attitude and Sustainable Behavior
Marketing as a Tool to Bridge the Gap Between Attitude and Sustainable Behavior
Jorge Lara-Guillén, M. Dolores Méndez-Aparicio, Ana Isabel Jiménez-Zarco. © 2024. 31 pages.
The 2030 Agenda for Sustainable Development calls on all countries to adopt a series of measures to promote sustainability. The circular economy emerges as a new paradigm of...
Circular Economy and Closed-Loop Supply Chains in Industry 4.0: Importance to Achieve Sustainable Development
Circular Economy and Closed-Loop Supply Chains in Industry 4.0: Importance to Achieve Sustainable Development
Jorge Lara-Guillén, M Dolores Méndez-Aparicio, Ana Isabel Jiménez-Zarco. © 2024. 35 pages.
The digital transformation of manufacturing operations represents an opportunity for sustainable development. Industry 4.0 is implementing innovations that bridge the gap between...
Reverse Logistics and Marketing as Tools for Sustainability
Reverse Logistics and Marketing as Tools for Sustainability
Jorge Lara-Guillén, Ana Isabel Jiménez-Zarco, M. Dolores Méndez-Aparicio. © 2023. 35 pages.
The 2030 Agenda calls for a series of actions to increase prosperity while protecting the planet. Companies can drive sustainable development by fostering cooperation between...
Studying Customer Experience and Retention Using Applied Data Science and Artificial Intelligence
Studying Customer Experience and Retention Using Applied Data Science and Artificial Intelligence
M Dolores Méndez-Aparicio, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta, Ana Isabel Jiménez-Zarco. © 2021. 31 pages.
Data science has established itself as a discipline of study in the new technological paradigm of the 21st century. Customer data and metadata are not only unique opportunities...