Welcome to the InfoSci Platform
Determinants of Continual Use of Mobile Banking Applications: An Integrated Theoretical Perspective

Determinants of Continual Use of Mobile Banking Applications: An Integrated Theoretical Perspective

Ibrahim Issahaku, Eric Kuada, Peace Kumah, Winfred Yaokumah
Copyright: © 2024 |Pages: 23
ISBN13: 9798369315613|ISBN13 Softcover: 9798369346228|EISBN13: 9798369315620
DOI: 10.4018/979-8-3693-1561-3.ch002
Cite Chapter Cite Chapter

MLA

Issahaku, Ibrahim, et al. "Determinants of Continual Use of Mobile Banking Applications: An Integrated Theoretical Perspective." Exploring Global FinTech Advancement and Applications, edited by Hamed Taherdoost, et al., IGI Global, 2024, pp. 19-41. https://doi.org/10.4018/979-8-3693-1561-3.ch002

APA

Issahaku, I., Kuada, E., Kumah, P., & Yaokumah, W. (2024). Determinants of Continual Use of Mobile Banking Applications: An Integrated Theoretical Perspective. In H. Taherdoost, N. Le, M. Madanchian, & Y. Farhaoui (Eds.), Exploring Global FinTech Advancement and Applications (pp. 19-41). IGI Global. https://doi.org/10.4018/979-8-3693-1561-3.ch002

Chicago

Issahaku, Ibrahim, et al. "Determinants of Continual Use of Mobile Banking Applications: An Integrated Theoretical Perspective." In Exploring Global FinTech Advancement and Applications, edited by Hamed Taherdoost, et al., 19-41. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-1561-3.ch002

Export Reference

Mendeley
Favorite

Abstract

This study explores the factors that contribute to the continual use of mobile banking apps by integrating design aesthetics, information quality, and perceived privacy with the expectation-confirmation information systems continuance model. A convenience sample of 300 respondents from two state-owned universities in Ghana provided survey data that was analyzed using the partial least squares-structural equation modeling technique. The results indicate that perceived usefulness is a significant factor in user satisfaction, while confirmation impacts both satisfaction and perceived usefulness. Additionally, design aesthetics and information quality have a significant influence on continual use. However, perceived security/privacy, satisfaction, and perceived usefulness have insignificant effects on continual use. By combining theoretical perspectives, this study offers a conceptual model for examining the factors that impact the use of mobile banking apps. These findings can be used by mobile app developers and marketers to develop effective marketing strategies.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.