Welcome to the InfoSci Platform
Harmonizing AI and Human Interaction: Enhancing Modern Marketing Strategies

Harmonizing AI and Human Interaction: Enhancing Modern Marketing Strategies

Asheetu Bhatia Sarin, Shivangi Sharma
Copyright: © 2024 |Pages: 24
ISBN13: 9798369322765|ISBN13 Softcover: 9798369345177|EISBN13: 9798369322772
DOI: 10.4018/979-8-3693-2276-5.ch009
Cite Chapter Cite Chapter

MLA

Sarin, Asheetu Bhatia, and Shivangi Sharma. "Harmonizing AI and Human Interaction: Enhancing Modern Marketing Strategies." Balancing Automation and Human Interaction in Modern Marketing, edited by Arjun J. Nair, et al., IGI Global, 2024, pp. 151-174. https://doi.org/10.4018/979-8-3693-2276-5.ch009

APA

Sarin, A. B. & Sharma, S. (2024). Harmonizing AI and Human Interaction: Enhancing Modern Marketing Strategies. In A. Nair, S. Manohar, A. Mittal, & W. Ahmed (Eds.), Balancing Automation and Human Interaction in Modern Marketing (pp. 151-174). IGI Global. https://doi.org/10.4018/979-8-3693-2276-5.ch009

Chicago

Sarin, Asheetu Bhatia, and Shivangi Sharma. "Harmonizing AI and Human Interaction: Enhancing Modern Marketing Strategies." In Balancing Automation and Human Interaction in Modern Marketing, edited by Arjun J. Nair, et al., 151-174. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-2276-5.ch009

Export Reference

Mendeley
Favorite

Abstract

In this era of data-driven decision-making, artificial intelligence (AI) has emerged as the cornerstone of modern marketing strategies. With the help of AI, marketers can process a huge amount of data, carry out individualized sales, and fulfill customer expectations. In modern marketing, AI (artificial intelligence) plays a significant role in enhancing customer experiences, optimizing marketing strategies, and streamlining various processes. However, harmonizing AI with human interaction is crucial for a successful marketing approach. In this chapter, the authors have reviewed the whole concept of using artificial intelligence in marketing. It provides comprehensive details of the benefits of implementing AI in marketing, how AI is reshaping marketing, and the need for AI in marketing which is illustrated with real-world examples from different businesses. The chapter highlights the significance of AI integration with human interaction in modern marketing, the challenges, and potential implications.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.