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About Us

Shivangi Sharma

Shivangi Sharma is from Delhi University. Her fervent interest in Finance and Marketing has set her on an exceptional trajectory in academics. Her other interest areas are entrepreneurship management and organization behavior.

Publications

The Role of Green Finance in Fostering Green Startups: An Indian Perspective

This chapter investigates green finance's specific dynamics and impact on nurturing and supporting green startups in India. It is carried out to assess the present status of...

Harmonizing AI and Human Interaction: Enhancing Modern Marketing Strategies

In this era of data-driven decision-making, artificial intelligence (AI) has emerged as the cornerstone of modern marketing strategies. With the help of AI, marketers can process...

Artificial Intelligence in Behavioral Finance for Investment Decision-making

This chapter talks about how artificial intelligence has evolved into the minds of investors. Owing to the transformation in technology, machines have become increasingly...