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Business-Plan Anchored E-Commerce Courses at the MBA-Level

Business-Plan Anchored E-Commerce Courses at the MBA-Level

C. Derrick Huang
Copyright: © 2008 |Pages: 11
ISBN13: 9781599049229|ISBN10: 1599049228|ISBN13 Softcover: 9781616926762|EISBN13: 9781599049250
DOI: 10.4018/978-1-59904-922-9.ch012
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MLA

Huang, C. Derrick. "Business-Plan Anchored E-Commerce Courses at the MBA-Level." Adapting Information and Communication Technologies for Effective Education, edited by Lawrence A. Tomei, IGI Global, 2008, pp. 157-167. https://doi.org/10.4018/978-1-59904-922-9.ch012

APA

Huang, C. D. (2008). Business-Plan Anchored E-Commerce Courses at the MBA-Level. In L. Tomei (Ed.), Adapting Information and Communication Technologies for Effective Education (pp. 157-167). IGI Global. https://doi.org/10.4018/978-1-59904-922-9.ch012

Chicago

Huang, C. Derrick. "Business-Plan Anchored E-Commerce Courses at the MBA-Level." In Adapting Information and Communication Technologies for Effective Education, edited by Lawrence A. Tomei, 157-167. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-922-9.ch012

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Abstract

The diversity and currency of subjects covered in e-commerce courses at the MBA-level present a challenge to educators. In this paper, we analyze and recapitulate our experience in using the business plan to anchor the e-commerce course to address those challenges. Business plan requirements can link the various subjects together, afford students with a real-life experience learning process, and, with proper curriculum design and course delivery, give students an opportunity to be “reflective practitioners.” Results showed that students’ learning and interests for the e-commerce subjects were high with the business plan requirement.

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