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Unlocking E-Customer Loyalty

Unlocking E-Customer Loyalty

Alvin Y.C. Yeo, Michael K.M. Chiam
Copyright: © 2005 |Pages: 17
ISBN13: 9781591403210|ISBN10: 1591403219|ISBN13 Softcover: 9781591403227|EISBN13: 9781591403234
DOI: 10.4018/978-1-59140-321-0.ch002
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MLA

Yeo, Alvin Y.C., and Michael K.M. Chiam. "Unlocking E-Customer Loyalty." Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, IGI Global, 2005, pp. 28-44. https://doi.org/10.4018/978-1-59140-321-0.ch002

APA

Yeo, A. Y. & Chiam, M. K. (2005). Unlocking E-Customer Loyalty. In I. Clarke III & T. Flaherty (Eds.), Advances in Electronic Marketing (pp. 28-44). IGI Global. https://doi.org/10.4018/978-1-59140-321-0.ch002

Chicago

Yeo, Alvin Y.C., and Michael K.M. Chiam. "Unlocking E-Customer Loyalty." In Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, 28-44. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-321-0.ch002

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Abstract

Marketers are working to improve loyalty apace. This chapter introduces an integrative framework for examining the relative impacts of corporate image, customer trust, and customer value on e-customer loyalty. Importantly, the authors hope that the accompanying suggested strategies would enable marketing managers to craft more compelling value propositions and effective marketing-mix strategies.

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