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Designing Agent-Based Negotiation for E-Marketing

Designing Agent-Based Negotiation for E-Marketing

V. K. Murthy
Copyright: © 2003 |Pages: 13
ISBN13: 9781591400493|ISBN10: 159140049X|EISBN13: 9781591400813
DOI: 10.4018/978-1-59140-049-3.ch019
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MLA

Murthy, V. K. "Designing Agent-Based Negotiation for E-Marketing." Architectural Issues of Web-Enabled Electronic Business, edited by V.K. Murthy and Nansi Shi, IGI Global, 2003, pp. 287-299. https://doi.org/10.4018/978-1-59140-049-3.ch019

APA

Murthy, V. K. (2003). Designing Agent-Based Negotiation for E-Marketing. In V. Murthy & N. Shi (Eds.), Architectural Issues of Web-Enabled Electronic Business (pp. 287-299). IGI Global. https://doi.org/10.4018/978-1-59140-049-3.ch019

Chicago

Murthy, V. K. "Designing Agent-Based Negotiation for E-Marketing." In Architectural Issues of Web-Enabled Electronic Business, edited by V.K. Murthy and Nansi Shi, 287-299. Hershey, PA: IGI Global, 2003. https://doi.org/10.4018/978-1-59140-049-3.ch019

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Abstract

This chapter describes how to design agent-based negotiation systems in e-marketing. Such a negotiation scheme requires the construction of a suitable set of rules, called a protocol, among the participating agents. The construction of the protocol is carried out in two stages: first expressing a program into an object-based rule system and then converting the rule applications into a set of agent-based transactions on a database of active objects represented using high-level data structures. We also describe how to detect the termination of the negotiation process based on Commission-Savings-Tally Algorithm. A simple example illustrates how a set of agents can participate in a negotiation protocol to find the shortest travel route on a map of cities represented as a directed weighted graph.

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