Designing Agent-Based Negotiation for E-Marketing

Designing Agent-Based Negotiation for E-Marketing

V. K. Murthy (University of New South Wales at ADFA, Australia)
Copyright: © 2003 |Pages: 13
DOI: 10.4018/978-1-59140-049-3.ch019
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This chapter describes how to design agent-based negotiation systems in e-marketing. Such a negotiation scheme requires the construction of a suitable set of rules, called a protocol, among the participating agents. The construction of the protocol is carried out in two stages: first expressing a program into an object-based rule system and then converting the rule applications into a set of agent-based transactions on a database of active objects represented using high-level data structures. We also describe how to detect the termination of the negotiation process based on Commission-Savings-Tally Algorithm. A simple example illustrates how a set of agents can participate in a negotiation protocol to find the shortest travel route on a map of cities represented as a directed weighted graph.

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