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Towards a Bespoke Framework for Eliciting Consumer Satisfaction in Second Life

Towards a Bespoke Framework for Eliciting Consumer Satisfaction in Second Life

Mitul Shukla, Marc Conrad, Nik Bessis
Copyright: © 2012 |Pages: 21
ISBN13: 9781613504444|ISBN10: 1613504446|EISBN13: 9781613504451
DOI: 10.4018/978-1-61350-444-4.ch016
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MLA

Shukla, Mitul, et al. "Towards a Bespoke Framework for Eliciting Consumer Satisfaction in Second Life." Social Networking and Community Behavior Modeling: Qualitative and Quantitative Measures, edited by Maytham Safar and Khaled Mahdi, IGI Global, 2012, pp. 283-303. https://doi.org/10.4018/978-1-61350-444-4.ch016

APA

Shukla, M., Conrad, M., & Bessis, N. (2012). Towards a Bespoke Framework for Eliciting Consumer Satisfaction in Second Life. In M. Safar & K. Mahdi (Eds.), Social Networking and Community Behavior Modeling: Qualitative and Quantitative Measures (pp. 283-303). IGI Global. https://doi.org/10.4018/978-1-61350-444-4.ch016

Chicago

Shukla, Mitul, Marc Conrad, and Nik Bessis. "Towards a Bespoke Framework for Eliciting Consumer Satisfaction in Second Life." In Social Networking and Community Behavior Modeling: Qualitative and Quantitative Measures, edited by Maytham Safar and Khaled Mahdi, 283-303. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-444-4.ch016

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Abstract

The approach taken to data gathering, analysis, and interpretation in the context of the framework is described; as well as refinements made to the framework as a consequence of emergent themes revealed through the analysis of the gathered data.

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