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Higher Education and IT

Higher Education and IT

Lluís Jovell Turró, Montserrat Peñarroya Farell
Copyright: © 2013 |Pages: 8
ISBN13: 9781466642331|ISBN10: 1466642335|EISBN13: 9781466642348
DOI: 10.4018/978-1-4666-4233-1.ch004
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MLA

Turró, Lluís Jovell, and Montserrat Peñarroya Farell. "Higher Education and IT." Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage, edited by Patricia Ordóñez de Pablos and Robert D. Tennyson, IGI Global, 2013, pp. 120-127. https://doi.org/10.4018/978-1-4666-4233-1.ch004

APA

Turró, L. J. & Farell, M. P. (2013). Higher Education and IT. In P. Ordóñez de Pablos & R. Tennyson (Eds.), Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage (pp. 120-127). IGI Global. https://doi.org/10.4018/978-1-4666-4233-1.ch004

Chicago

Turró, Lluís Jovell, and Montserrat Peñarroya Farell. "Higher Education and IT." In Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage, edited by Patricia Ordóñez de Pablos and Robert D. Tennyson, 120-127. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-4233-1.ch004

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Abstract

The introduction of IT in the learning process has completely transformed the way in which training is taught today, and the process of attracting new students has changed. This chapter discusses the changes in communication to new students and describes the main techniques to attract them to the Website of a business school or educational institution.

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