Amritesh

Amritesh is presently working as Assistant Professor (Services Marketing Area) at IIT Ropar. Prior to that, he has held positions as Assistant Professor (Marketing Management) at BITS Pilani Dubai Campus and Senior Researcher in a European research project OPAALS. He has completed his Ph.D. from IIT Kanpur, India. His research articles have appeared in reputed international journals and his top three areas of research interest include Transformative Services, Consumer Research, and Online Marketing.

Publications

Minimalism: A Game Changer for Industries
Minimalism: A Game Changer for Industries
Amritesh, Arjinder Kaur. © 2024. 19 pages.
Minimalism has become a lifestyle choice for consumers from various cultural backgrounds who are deliberately rejecting the consumerist narratives that drive market-driven...
Customer-Centered Antecedents of a Value Co-Creation Ecosystem: Integrating Psychological, Social, and Cultural Processes
Customer-Centered Antecedents of a Value Co-Creation Ecosystem: Integrating Psychological, Social, and Cultural Processes
Sumit Saxena, Amritesh. © 2022. 31 pages.
Considering the call for understanding the broader social and cultural context of value co-creation within emerging multilevel co-creative service systems, this research aims to...