Alicia Blanco González

Alicia Blanco-González is Professor of Marketing on Rey Juan Carlos University. She is Director of Organizational Legitimacy Observatory (Blanquerna-Ramón Llull University). Her papers have been published in journals that occupy top positions or prominent positions in various categories of the JCR / SJR: Technological Forecasting and Social Change, Journal of Business Research, American Behavioral Scientist, International Entrepreneurship and Management Journal or Management Decision. Her research lines of research are organizational legitimacy, institutional theory social responsibility, sustainability.

Publications

Change Management as a Tool to Implement Gender Equality: The Spanish Banking Sector Case
Change Management as a Tool to Implement Gender Equality: The Spanish Banking Sector Case
Susana Diaz-Iglesias, Carmen Orden-Cruz, Alicia Blanco-Gonzalez. © 2023. 30 pages.
Although numerous studies on gender equality, and change management (CM) exist, the connection between the constructs remains largely unexplored. This paper aims to narrow the...
Privacy and Intimacy Concerns in Digital Marketing: Literature Review
Privacy and Intimacy Concerns in Digital Marketing: Literature Review
Lluc Vila Boix, Giorgia Miotto, Alicia Blanco González. © 2023. 20 pages.
The ubiquity and demand of sharing content by social networks (SN) led marketers to deal with challenges regarding the perception of privacy and intimacy and to consider...
COVID-19 Welcomes a New Variable That Influences Consumer Behavior: Anxiety
COVID-19 Welcomes a New Variable That Influences Consumer Behavior: Anxiety
Alicia Blanco, Gabriel Cachón-Rodríguez, Ana Cruz-Suárez, Cristina Del-Castillo-Feito. © 2022. 12 pages.
COVID-19 has generated a context full of questions about the effects of mental health in the economic or social sphere. Significant changes in consumer behavior have been...