Amrinder Singh

Amrinder Singh is having more than 12 years of experience in the teaching field. He has done MBA PhD in Marketing from Punjabi Iniversity Patiala.He is currently working as Head Chandigarh Group of Colleges Jhanjeri. Prior to that he has was working as Head CT University, Ludhiana. He has 15 papers to his credit till date. He has also chaired many national and international conferences. He is on the advisory board of many Universities.

Publications

Cultural Marketing and Metaverse for Consumer Engagement
Cultural Marketing and Metaverse for Consumer Engagement
Amandeep Singh, Sandhir Sharma, Amrinder Singh, Murat Unanoglu, Sanjay Taneja. © 2023. 335 pages.
People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements...
Role of Sensory Marketing in Millennials' Online Food Aggregator Consumption Patterns: A Brand Equity Study
Role of Sensory Marketing in Millennials' Online Food Aggregator Consumption Patterns: A Brand Equity Study
Amrinder Singh, Amandeep Singh, Geetika Madaan, Murat Unanoglu. © 2023. 14 pages.
Due to the advanced technology knowledge, millennials are currently heralded as the generation that will change the world. The substantial change in millennials' eating...
The Impact of Social Marketing on SMEs in India: A Theoretical Perspective
The Impact of Social Marketing on SMEs in India: A Theoretical Perspective
Amandeep Singh, Amrinder Singh. © 2023. 8 pages.
The impact of social media can be seen everywhere. Now the success of a business depends upon how successfully it is able to handle its social media marketing. It is a new...
To Study the Service Gap Between Customer Perceptions and Expectations in Services Provided by Cab Aggregators
To Study the Service Gap Between Customer Perceptions and Expectations in Services Provided by Cab Aggregators
Amandeep Singh, Devesh Bathla, Amrinder Singh. © 2023. 16 pages.
The most important objective of service quality is the retention of the customer to provide repeatability of services through customer satisfaction. Since customer perceptions...