Ana Olavarria-Jaraba

Ana Olavarria-Jaraba (PhD) is Assistant Professor at the University Pablo de Olavide of Sevilla. Her research topics are related with strategic marketing and services marketing. The results of her research have been published in journals such as Journal of Retailing and Consumer Services, European Research on Management And Business Economics, Service Business, Journal of Strategic Marketing, as well as presented in international conferences.

Publications

Service-Learning in Higher Education Marketing Courses: The Use of a Marketing Plan
Service-Learning in Higher Education Marketing Courses: The Use of a Marketing Plan
Rosario Vazquez-Carrasco, Ana Olavarria-Jaraba, Emily Mary Grott, Maria Angeles Ramon-Jeronimo. © 2024. 28 pages.
This work focuses on presenting a service-learning experience, resulting from the concern of the teaching staff as to the extent to which students of the business faculty, in...